Implementasi E-Commerce Berbasis Website sebagai Strategi Peningkatan Perekonomian Penjualan Hewan Ternak di Pasar Omba Komi

Abstract

The development of information technology provides opportunities for business actors to improve the effectiveness of marketing and transactions through the use of website-based technology. Omba Komi Market, as one of the livestock trading centers in Southwest Sumba Regency, still faces challenges in marketing and transaction processes that are conducted conventionally. As a result, market reach and the dissemination of livestock information remain limited. This study aims to implement a website-based e-commerce system as a strategy to support livestock marketing and sales at Omba Komi Market, expand market reach, and improve the efficiency of sales information management. The data collection methods used in this study include observation, interviews, and literature study. The system was developed using the Model View Controller (MVC) approach, which separates data management, user interface presentation, and system process control. The developed system provides information about livestock products, prices, ordering processes, and digital transactions. The implementation of website-based e-commerce is expected to facilitate business actors in marketing livestock, help consumers obtain information more quickly and transparently, and expand the marketing reach. Therefore, the developed system can serve as a digital platform to support more effective livestock sales and contribute to improving the economic activities of livestock business actors at Omba Komi Market.