Perancangan Video Profil Program Orchidpreneur Sidomulyo untuk Lomba Kreativitas dan Inovasi Kabupaten Magelang 2027
DOI:
https://doi.org/10.59024/jiti.v4i3.2465Keywords:
Audiovisual Media, Information Dissemination, Media Production Concept, Orchidpreneur Sidomulyo, Profile VideoAbstract
Local potential-based innovation requires effective information dissemination media. The Orchidpreneur Sidomulyo Program is an innovation that integrates orchid cultivation, edutourism, the creative economy, and social empowerment. Due to the broad scope of the program, a medium capable of delivering information in an informative, structured, and engaging manner is required, particularly to support participation in the 2027 Magelang Regency Creativity and Innovation (KRENOVA) Competition. This study aimed to design a profile video as an audiovisual information dissemination medium for the Orchidpreneur Sidomulyo Program. A descriptive qualitative approach was employed using the Media Production Concept (KPM) development model, which consists of pre-production, production, and post-production stages. The result of this study was an MP4 profile video with Full HD (1920 × 1080 pixels) resolution presenting the program’s identity, main activities, benefits, and impacts. The video was designed using a Visual Communication Design approach by combining cinematography, typography, and audio elements to produce an audiovisual medium for disseminating information to the evaluation team and the public.
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