Generasi Z dan Dakwah Moderasi Beragama di Media Sosial

Abstract

The purpose of this research is to study the role of Generation Z in spreading religious moderation
values through social media, and to identify the challenges and opportunities they face in the digital era.
Generation Z grows up in an environment closely tied to digital technology advancement, making social media a
primary platform for their religious and social expression. Creating creative visual content, such as memes and
short videos, is a relevant form of expression used to preach and effectively spread messages of tolerance. A
descriptive qualitative method based on literature study was used comprehensively in this research. Various
scientific literatures and previous journal articles served as the main data sources. The study shows that although
social media offers broad opportunities for attractive and inclusive moderate preaching, there are still major
challenges. These include the massive spread of hoaxes, disinformation, increased polarization in the virtual
public space, and the real threat of digital extremism. Therefore, improving digital literacy combined with
comprehensive religious literacy is crucial. This aims to shape Generation Z to think critically, act wisely in
filtering information, and ultimately become active agents of peace both in the real world and in the digital
ecosystem.