PEMANFAATAN GAWAI ANDROID UNTUK PENJUALAN GERABAH

Authors

  • Sri Wening Universitas Kristen Teknologi Solo
  • Maria Atik Sunarti Ekowati Universitas Kristen Teknologi Solo
  • Kristyana Dananti Universitas Kristen Teknologi Solo

DOI:

https://doi.org/10.59024/jpma.v1i4.404

Keywords:

Utilization, Android Devices, Pottery Sales

Abstract

The Bayat community is a community that has skills in making pottery crafts. Selling pottery crafts is one of the uses of individual creativity and skills and talents possessed by the Pagerjurang Bayat Klaten community which can be used to create prosperity and employment opportunities through the creativity and inventiveness of individual communities. The potential that exists not only requires capital, energy and funds for manufacturing, but Bayat village pottery entrepreneurs need to change their marketing strategy by using modern technology in the form of using Android devices in building their marketing strategy. This Community Service aims to motivate pottery entrepreneurs to form creative ways of thinking and productive behavior in developing marketing through Android devices. The Community Service Method uses qualitative and quantitative methods as a strategy for achieving goals. And as a result of community service activities, pottery craftsmen are able to implement marketing strategies using Android devices, so that sales turnover targets are achieved

References

Pagerjurang Bayat Klaten Go Internasional November Jurnal Pengabdian Pada MasyarakatVol 2 No 3, 2022

Estiana, Ria,Karomah, Nurul Giswi, setiady, Teddy,(2022) Efektivitas Media Sosial Sebagai Media Promosi pada UMKM, Yogyakarta, Deepublish

Junaidi, Ruspendi Wayan I, dkk ,(2022) Manajemen Pemasaran Implementasi Strategi Pemasaran di Era Society 5.0, Purbalingga, Eureka Media Aksara

Ngatno,(2018) Manajemen Pemasaran, Semarang : Digimedia

Ulfiah(2020) Psikologi Konseling: Teori dan Implementasi, Jakarta, Kencana

Downloads

Published

2023-09-25

Issue

Section

Articles