Optimalisasi Pengolahan Limbah Tempurung Kelapa melalui Penguatan Produksi, Manajemen Keuangan, dan Pemasaran di Kota Kupang

Wilsna Rupilu; Eugenia H.P Tanan; Moshe M. Rupilu

doi:10.59024/jpma.v4i4.2634

Authors

Wilsna Rupilu Politeknik Negeri Kupang
Eugenia H.P Tanan Politeknik Negeri Kupang
Moshe M. Rupilu Universitas Citra Bangsa

DOI:

https://doi.org/10.59024/jpma.v4i4.2634

Keywords:

Coconut Shell Charcoal, Coconut Shell Waste, Community Empowerment, Digital Marketing, Financial Management

Abstract

Coconut shell waste is one of the local resources with potential to be developed into economically valuable products, one of which is charcoal as a raw material for briquettes. East Nusa Tenggara Province has considerable potential for raw materials, with coconut production reaching 64,320 tons in 2022, 64,922 tons in 2023, and 61,122 tons in 2024. However, this potential has not yet fully generated added economic value for the community. This community service activity aimed to increase community empowerment through strengthening production capacity, business and financial management, and marketing. The implementation method employed Focus Group Discussions (FGD), Participatory Action Research (PAR), training and mentoring, evaluation, and program sustainability planning. The results showed that mentoring in the financial management aspect improved partners’ understanding of transaction recording, production cost identification, calculation of Cost of Goods Manufactured (COGM), determination of selling prices, and profit management. In the marketing aspect, partners gained knowledge of promotional strategies, product identity, the use of digital media, and market expansion. Overall, the activity improved partners’ basic knowledge and skills and provided a foundation for developing a more organized, effective, independent, and sustainable business.

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