Implementasi Kuliah Kerja Nyata Multibidang Berbasis Identifikasi Kebutuhan untuk Pemberdayaan Masyarakat Desa Pandu, Kecamatan Cerme, Kabupaten Gresik

Miftahul Habibil Fajri; Hilal Zakaria; Rinanda Aprilia Zahro; Muhammad Syahrul; Rismawati Rismawati; Taufik Nurbeni; Nurulita Ramadhani; Ahmad Nazariel Maulana Muzaky; Muhammad Nur Nafik; Gunadi Gunadi; Siti Aisyah Azzahra Widayat; Ayu Lumunturuningtyas; Arif Budiharjo

doi:10.59024/jpma.v4i3.2389

Authors

Miftahul Habibil Fajri Universitas Gresik
Hilal Zakaria Universitas Gresik
Rinanda Aprilia Zahro Universitas Gresik
Muhammad Syahrul Universitas Gresik
Rismawati Rismawati Universitas Gresik
Taufik Nurbeni Universitas Gresik
Nurulita Ramadhani Universitas Gresik
Ahmad Nazariel Maulana Muzaky Universitas Gresik
Muhammad Nur Nafik Universitas Gresik
Gunadi Gunadi Universitas Gresik
Siti Aisyah Azzahra Widayat Universitas Gresik
Ayu Lumunturuningtyas Universitas Gresik
Arif Budiharjo Universitas Gresik

DOI:

https://doi.org/10.59024/jpma.v4i3.2389

Keywords:

Community Service, MSMEs, Weaknesses

Abstract

Community service is an implementation of the Tri Dharma of Higher Education, serving as a bridge between academic knowledge and the actual needs of society through relevant, participatory, and sustainable empowerment programs. However, the implementation of Kuliah Kerja Nyata (KKN) frequently encounters challenges because program planning is not always based on a systematic assessment of community needs, resulting in interventions that are less effective in addressing local issues. This article aims to describe the implementation of a multidisciplinary Kuliah Kerja Nyata (KKN) program based on community needs assessment as a strategy for community empowerment in Pandu Village, Cerme District, Gresik Regency. The community service program adopted a community needs assessment approach consisting of five stages: needs identification through field observations, interviews, focus group discussions with community members, and coordination with the village government; needs analysis using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework; development of a Planning of Action (PoA); program implementation; and monitoring and evaluation. The program covered four major areas: economic development through business branding assistance and business banner design for micro, small, and medium enterprises (MSMEs); education through English learning activities and the development of educational learning media for early childhood students; social development through awareness campaigns and the preparation of educational modules on drug abuse prevention; and governance through coordination with the village government and partner institutions. The results demonstrated that a needs assessment–based approach produced programs that were better aligned with community conditions and priorities. Collaboration among the village government, educational institutions, MSMEs, university students, and community members enhanced program effectiveness, as reflected in the development of MSME promotional media, educational learning materials, educational modules, and increased community participation throughout the activities. Therefore, a community needs assessment–based approach proved effective in improving the relevance, effectiveness, and sustainability of community service programs.

References

Aghniya, S., Qoriah, S., Sari, N. D., Zahrani, A., Diyyah, H. N., Keysa, N., Laili, M. R., Sari, R. P., Nurzakiah, N., Shiddiq, M. J., Ramadan, R., Muldani, M., Hakim, D. A., Hartono, A., & Nugraha, I. (2026). Implementation of the KKN Gradasi program (mutual cooperation, academic synergy, and innovation) in community empowerment of Mekarsari Village. Indonesian Journal of Community Empowerment, 7(1), 46–62. https://doi.org/10.35899/ijce.v7i1.1174

Azhar, M. F., et al. (2023). Kolaborasi mahasiswa dan masyarakat desa dalam mengatasi tantangan sosial melalui program KKN di Desa Pisangan Jaya. Jurnal Ilmiah dan Karya Mahasiswa, 1(6), 20–47.

Cahya, A. N., et al. (2022). Standarisasi publikasi luaran dan pengelolaan sosial media mahasiswa KKN guna penguatan reputasi perguruan tinggi. Jurnal IMPRESI, 3(1), 27–42.

Cornish, et al. (2023). Participatory action research. LSE, 3, 1–37.

Jayus, Z., et al. (2026). Rehabilitasi dan collaborative governance dalam pemulihan ekonomi pasca banjir Kabupaten Pidie Jaya. JURAGAN: Jurnal Ragam Pengabdian Penelitian, 3(2), 3552–3562.

Kurniawan, A., et al. (2023). Pendampingan UMKM kripik pisang dan talas melalui packaging dan digital marketing di Kelurahan Rakam, Kabupaten Lombok Timur, NTB. KOMATIKA, 3(1), 20–28. https://doi.org/10.34148/komatika.v3i1.620

Lukman, G. A., Alifah, A. P., Divarianti, A., & Humaedi, S. (2021). Kasus narkoba di Indonesia dan upaya pencegahannya di kalangan remaja. Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM), 2(3), 405–417. https://doi.org/10.24198/jppm.v2i3.36796

Muniarty, P., Wulandari, W., Pratiwi, A., & Rimawan, M. (2022). Pengabdian kepada masyarakat melalui Kuliah Kerja Nyata Sekolah Tinggi Ilmu Ekonomi Bima. Journal of Empowerment, 2(2), 172. https://doi.org/10.35194/je.v2i2.1586

Muthiah, H., et al. (2026). Pemetaan potensi wilayah berbasis SWOT sebagai fondasi pemberdayaan masyarakat Desa Samili, Kecamatan Woha, Kabupaten Bima. Aksi Kita: Jurnal Pengabdian Kepada Masyarakat, 2(3), 1267–1274.

Naser, M. N., et al. (2024). Peran tokoh masyarakat dalam membantu menjalankan program KKN. SEMAR: Jurnal Sosial dan Pengabdian Masyarakat, 2(2), 17–23.

Nyoto, N. (2021). Eksplorasi kinerja dosen melalui Tri Dharma Perguruan Tinggi. Procuratio: Jurnal Ilmiah Manajemen, 9(4), 428–438. https://doi.org/10.35145/procuratio.v9i4.1792

Ohnishi, S., et al. (2024). A framework for analyzing co-creation value chain mechanisms in community-based approaches: A literature review. Sustainability, 16, 1–26.

Ramadani, T., et al. (2024). Optimalisasi potensi Desa Klumpang Kampung melalui program Kuliah Kerja Nyata berbasis pemberdayaan masyarakat. Jurnal PEDAMAS (Pengabdian Kepada Masyarakat), 2(6), 1642–1648.

Ramadhani, W., et al. (2025). Partisipasi mahasiswa KKN UIN Walisongo dalam pemberdayaan masyarakat Desa Pakis: Sinergi pendidikan, ekonomi, dan sosial untuk pembangunan berkelanjutan. BAKTI: Journal of Public Service and Collaboration, 1(1), 9–18.

Ramadhania, S. U., Hayati, K. R., Supriyono, S., & Sugito, S. (2022). Upaya peningkatan angka penjualan di Kelurahan Rungkut Menanggal melalui program pendampingan digital marketing UMKM pengrajin kain batik. Jurnal Pengabdian Masyarakat Indonesia, 2(5), 531–536. https://doi.org/10.52436/1.jpmi.720

Snapp, S. S., et al. (2023). Participatory action research generates knowledge for Sustainable Development Goals. Frontiers in Ecology and the Environment, 341–349. https://doi.org/10.1002/fee.2591

Suaib, E., et al. (2025). Sinergi multipihak: Penguatan tata kelola dan edukasi lingkungan di Desa Cialam Jaya-Tanea, Konawe Selatan, Sultra. GERVASI: Jurnal Pengabdian Kepada Masyarakat, 9(3), 2469–2488.

Sudrajat, A. R. (2025). Evaluasi program pembangunan sarana dan prasarana kelurahan dan pemberdayaan masyarakat menggunakan model CIPP (Context, Input, Process, Product) di Kecamatan Purbaratu Kota Tasikmalaya. Jurnal Ilmiah Koordinasi, 4(1).

Suhendra. (2023). Efektivitas program KKN STISIPOL Candradimuka Tahun 2023 dalam mendukung implementasi SDGs: Studi di Kabupaten Banyuasin, Sumatera Selatan. Jurnal Masyarakat Madani Indonesia, 2(3), 234–246.

Susilawati, S., Darmawan, D. N., Tunniza, K., Asniar, A., Ramadhani, A., & Safina, N. (2023). KKN kolaboratif sebagai bentuk identifikasi dan pengembangan potensi wilayah Desa Samangki. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(1), 409–417.

Syifaurrahmah, S., et al. (2025). Religious character development in elementary schools in Palembang: A comparative study. TARBAWY: Indonesian Journal of Islamic Education, 12(1), 93–104. https://doi.org/10.17509/t.v11i2

Tirtoni, F., et al. (2026). Sosialisasi penggunaan website desa kolaborasi antara tim KKN UMSIDA dan pemerintahan Desa Sedaeng. Kanigara, 6(1), 8–19.

Wardianti, F. I. (2024). Optimalisasi kolaborasi mahasiswa KKN 26 dan masyarakat Desa Munggugianti untuk menciptakan program kerja lingkungan dan pendukungnya sehingga tercapai tujuan yang saling menguntungkan. Jurnal Cakrawala Maritim, 7(2), 12–21.

Wiyani, N. A. (2023). Kemitraan antara dosen dan mahasiswa KKN dalam penyelenggaraan program parenting bagi masyarakat desa di Banyumas. Solidaritas: Jurnal Pengabdian, 3(2), 161–170.

WulanDini, F. Y., Reswandari, D., Abidin, Z. A. S., Suhendra, K. A., Anum, L., Wahyuni, I., Al Falah, I., Hendra, H., Pasuan, J. M., & Yatimin, Y. (2026). Strategi inovatif pembelajaran anak usia dini melalui aktivitas mewarnai, berhitung, dan pojok baca di lingkungan masyarakat Kampung Peusar, Binong: Program KKN Gemilang ITB Ahmad Dahlan Jakarta. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 4(3), 16154–16161. https://doi.org/10.31004/jerkin.v4i3.4323

Zanariyah, S. (2024). Teknik observasi yang efektif dan efisien pada kegiatan Kuliah Kerja Nyata (KKN). Jurnal Pengabdian Multidisiplin, 4(3), 1–4.