Revitalisasi Potensi Lokal melalui Pengembangan Sumber Daya Manusia dalam Mewujudkan Masyarakat yang Inovatif dan Kompetitif

Titis Ismail Saputro; Devita Haryanti; Enjelina Anzahri; Fitria Abeliya Istiqomah; Januari Rizki Lestari Nasution; Kurnia Febriani; Moulissa Ananda Vionica; Putri Aenna; Putri Liza Audina; Sri Rahayu Wulandari; Yandra Rivaldo; Muhammad Fadli Luran

doi:10.59024/jpma.v4i3.2236

Authors

Titis Ismail Saputro Universitas Ibnu Sina Batam
Devita Haryanti Universitas Ibnu Sina Batam
Enjelina Anzahri Universitas Ibnu Sina Batam
Fitria Abeliya Istiqomah Universitas Ibnu Sina Batam
Januari Rizki Lestari Nasution Universitas Ibnu Sina Batam
Kurnia Febriani Universitas Ibnu Sina Batam
Moulissa Ananda Vionica Universitas Ibnu Sina Batam
Putri Aenna Universitas Ibnu Sina Batam
Putri Liza Audina Universitas Ibnu Sina Batam
Sri Rahayu Wulandari Universitas Ibnu Sina Batam
Yandra Rivaldo Universitas Ibnu Sina Batam
Muhammad Fadli Luran Universitas Ibnu Sina Batam

DOI:

https://doi.org/10.59024/jpma.v4i3.2236

Keywords:

Community Empowerment, Human Resource Development, Local Potential Revitalization, MSME Digitalization, Public Speaking and Leadership

Abstract

Local potential is a strategic asset whose value depends on adaptive and innovative human resource development. This community service program aimed to strengthen local potential in the Kuliah Pengabdian Masyarakat (KPM) area through two integrated initiatives: digitalization and product photography training for Micro, Small, and Medium Enterprises (MSMEs), and a Creative Community School focused on public speaking and leadership for youth. Using a Participatory Action Research (PAR) approach, the program involved observation, socialization, training, mentoring, and evaluation, guided by human capital and community empowerment theories. Data were collected through observation, interviews, documentation, and literature review, then analyzed descriptively through data reduction, display, and conclusion drawing. The findings show improved participant understanding of digital marketing and product visual quality after the photography training, as well as increased awareness of communication and leadership skills among youth. These integrated programs demonstrate that human resource development effectively connects local economic potential with community innovation and competitiveness. The program offers a replicable, low-cost model for strengthening MSME marketing capacity and youth skill development based on local resources.

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