Andhi Febisatria, Eureka Try Zarazwanty R. Laega, Aryan Agus Pratama, Fitriana Fitriana, and Leonardo Davidsi Sipayung. “Understanding Sellers’ Intention to Adopt Live Commerce: The Roles of Perceived Platform Effectiveness and Perceived Economic Benefit in Tokopedia Play”. JURNAL EKONOMI BISNIS DAN MANAJEMEN 4, no. 4 (October 14, 2026): 278–296. Accessed October 15, 2026. https://jurnal.alimspublishing.co.id/index.php/JISE/article/view/2466.