ANDHI FEBISATRIA; EUREKA TRY ZARAZWANTY R. LAEGA; ARYAN AGUS PRATAMA; FITRIANA, Fitriana; LEONARDO DAVIDSI SIPAYUNG. Revisiting Source Credibility Theory in Live Commerce: The Effects of Host Expertise, Trustworthiness, and Attractiveness on Digital Customer Engagement. JURNAL EKONOMI BISNIS DAN MANAJEMEN, [S. l.], v. 4, n. 4, p. 297–318, 2026. DOI: 10.59024/jise.v4i4.2467. Disponível em: https://jurnal.alimspublishing.co.id/index.php/JISE/article/view/2467. Acesso em: 15 oct. 2026.