ANDHI FEBISATRIA; EUREKA TRY ZARAZWANTY R. LAEGA; ARYAN AGUS PRATAMA; FITRIANA, Fitriana; LEONARDO DAVIDSI SIPAYUNG. Understanding Sellers’ Intention to Adopt Live Commerce: The Roles of Perceived Platform Effectiveness and Perceived Economic Benefit in Tokopedia Play. JURNAL EKONOMI BISNIS DAN MANAJEMEN, [S. l.], v. 4, n. 4, p. 278–296, 2026. DOI: 10.59024/jise.v4i4.2466. Disponível em: https://jurnal.alimspublishing.co.id/index.php/JISE/article/view/2466. Acesso em: 15 oct. 2026.