ADE RAHMAWATI; DUMADI DUMADI; AZIZAH INDIYANI; SLAMET BAMBANG RIONO. Pengaruh AI Marketing dan Live Shopping Experience terhadap Loyalitas Pelanggan Generasi Z di Kec. Karangsembung, Cirebon : Studi Kasus Pada Tiktok Shop. JURNAL EKONOMI BISNIS DAN MANAJEMEN, [S. l.], v. 4, n. 3, p. 419–434, 2026. DOI: 10.59024/jise.v4i3.2157. Disponível em: https://jurnal.alimspublishing.co.id/index.php/JISE/article/view/2157. Acesso em: 16 jul. 2026.