JASMINE, Javanie; AMELIA, Ratih. Pengaruh Storytelling Marketing terhadap Purchase Intention melalui Brand Experience dan Brand Engagement pada Produk Makeup Wardah di Kalangan Mahasiswa Kota Surabaya. JURNAL EKONOMI BISNIS DAN MANAJEMEN, [S. l.], v. 4, n. 2, p. 35–47, 2026. DOI: 10.59024/jise.v4i2.1603. Disponível em: https://jurnal.alimspublishing.co.id/index.php/JISE/article/view/1603. Acesso em: 2 may. 2026.